It's not surprising for Apple executives to jump up at the same time during meetings. That's because they're all wearing the Apple Watch that's nudging them for sitting too long, says Apple CEO Tim Cook.
Cook, speaking Tuesday during the Goldman Sachs technology conference, said one feature of the Apple Watch -- which hits the market in April -- is a reminder to move around if you haven't done so in the past hour. The watch will "tap" you on the wrist 10 minutes before the top of the hour, he said, and because so many people at Apple are wearing the watch, a lot of people end up standing during meetings.
"It took a while to get used to, but it's actually really good," Cook said. "A lot of doctors believe sitting is the new cancer."
The company, which announced the device in September, earlier only said the Apple Watch would hit stores in "early 2015." The lowest-end Apple Watch will cost $349.
The Apple Watch is the first major new product category for the company since what it billed as the "magical" iPad in 2010. It's also the first new push by the company under Cook's leadership. Cook had promised for over a year that Apple in 2014 would introduce"amazing" new products and enter"exciting new product categories" beyond its wildly successful smartphones, tablets and computers. The Apple Watch, along with the new Apple Pay mobile-payments service, fulfill that vow.
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